AI Insights · Timothy · October 2021
Top 5 iOS Fashion Games in Australia Q3 2021: Performance Insights
Discover the performance of the top 5 fashion games on iOS in Australia during Q3 2021, including trends in downloads, revenue, and active users.
In Q3 2021, the top 5 fashion games on iOS in Australia showcased varied performance metrics in terms of downloads, revenue, and active users. Here’s a closer look at their trends:
Project Makeover
Throughout the quarter, Project Makeover experienced a notable increase in weekly revenue, peaking at approximately $113K in the week of August 30. The app's weekly downloads saw fluctuations, starting at 25.4K at the beginning of July and dipping to 10.8K by mid-September, before rising again to 15.9K in the final week of September. Active users hovered around 87K at the start of the quarter, with a slight decline to about 82K by the end of September.
Covet Fashion: Dress Up Game
Covet Fashion: Dress Up Game showed a mixed revenue trend, with a significant peak of approximately $30.9K in the week of August 9. Weekly downloads were relatively stable, averaging around 1K, with a notable peak of 1.5K in mid-August. Active users remained consistent, starting at 6.3K and ending the quarter with a slight increase to 6.3K.
Pocket Styler: Fashion Stars
Pocket Styler: Fashion Stars demonstrated a steady increase in revenue, reaching around $7K in mid-September. Downloads also showed an upward trend, peaking at 5.2K in the last week of September. Active users saw a significant rise from 3.3K at the start of the quarter to 9.1K by the end of September.
Love Nikki-Dress UP Queen
Love Nikki-Dress UP Queen had a stable revenue trend, with minor fluctuations and a peak of approximately $7K in the final week of September. Downloads remained low, averaging around 300 per week. Active users were consistent, starting at 3.8K and maintaining a similar level throughout the quarter.
Shining Nikki-Fashion Makeover
Shining Nikki-Fashion Makeover experienced a peak in revenue of about $8.4K in the last week of July, followed by a dip and a subsequent rise to $9.4K by the end of September. Weekly downloads showed a declining trend, starting at 5.3K in early July and dropping to 785 by the end of September. Active users saw a peak of 7K in mid-July, eventually stabilizing at around 3.1K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower's platform.
